Are you a small business owner, entrepreneur, or part of a growing startup? Then, you probably know how important it is to have a fast and reliable website. 

A website with great speed means happier visitors, higher conversions, and better search engine rankings. 

In this article, you will learn why website speed optimization matters and how it can help your business grow.

Let’s get started!

Why is Website Speed So Important?

Well, try to think about the last time you visited a website that took forever to load…

Annoying, right? 

In most cases, people won’t wait around for a slow website. In fact, if a website takes longer than 3 seconds to load, most visitors will exit.

You know what this means right? It means you could be losing potential customers before they even see what you offer. Tragic!

Customers can easily browse your page when your website loads fast, find the information they need, and purchase stuff or contact you without any delays. 

Website speed optimization is about making sure your website loads as quickly as possible, leading to more conversions.

Conversion is the goal right?

How to Optimize Speed of Your WordPress Website

Since most websites run on WordPress, and If your website runs on WordPress, you’re in luck.  Here’s how you can speed up your website.

• Choose a Good Hosting Provider

Firstly, you have to make sure you choose a good hosting provider. You have to know that your website’s speed depends a lot on the server where it’s hosted. Your website will be slow, if you’re on a slow host too. Be sure to choose a reliable host that offers fast speeds.

• Don’t Forget to Optimize Images

Did you know that big, uncompressed images can slow down your site? Yes, it can. Make sure you compress your images before uploading large ones. You can use tools like TinyPNG or ImageOptim to help.

• Make Use of Caching

It is advisable to use caching to store a copy of your website so it doesn’t have to load everything from scratch every time someone visits. People love to continue where they stopped. 

• Try to Minimize HTTP Requests 

You can reduce your http requests by combining files. Mind you, every time someone loads a page on your site, their browser has to make requests for images, styles, and scripts. This means that fewer requests mean a faster website. 

• Clear Up Your WordPress Database

Cleaning up your database can help speed things on your website because overtime, your WordPress site can gather and collect unnecessary data like spam comments or drafts. 

• Make Use of  a Lightweight Theme

When using WordPress some themes are packed with features that can slow down your site. Do well to choose a lightweight theme that’s optimized for speed.

By following these simple guides, you’ll be well on your way to making your WordPress website that responds faster.

How Website Speed Affects Conversions

Your main goal for speed optimization on your website is to increase conversions. That’s when a visitor visits your site, becomes a customer. 

Will they be filling out a form, making a purchase, or calling you for more information? A fast website makes it easier for visitors to take the action you want them to.

A study from Google even shows that for every second of delay in website load time, conversions drop by 7%. 

That means a slow website could cost you a lot!

On the other hand, a fast website helps your visitors move quickly through the necessary process, which can boost your conversions.

Conclusion

By taking necessary steps to make your website faster, you can improve user experience, increase conversion, and boost SEO.

If optimizing your website’s speed seems like a daunting task, don’t hesitate to contact us. 

At Elixonn Ltd, we specialize in creating high-performance websites that provide everything you need to succeed.

Your business deserves to be seen, and speed is what you need!