Have you ever wondered why some people get tons of likes, comments, and sales through social media while others post and get crickets?
Here’s the thing…
The secret isn’t just being online. It’s knowing how to show up.
In this article, we’ll show you how to do marketing through social media and get results.
Are you selling snacks, services, or a new idea? These tips will help your message resonate.
Let’s dive in!
What Is Social Media Marketing?
What does social media marketing mean?
This involves promoting your business or brand on platforms like Facebook, Instagram, TikTok, and Twitter (X).
You share posts, videos, stories, or ads that tell people what you do—and why they should care.
It’s like having a conversation with the world. And the better your message, the more people will listen.
Why Should You Care About Marketing With Social Media?
Because that’s where your customers are!
This is the 21st century. Did you know that over 4.9 billion people use social media worldwide?
Most people spend at least 2.5 hours a day scrolling through their feeds.
That means your future customers could be online now waiting to notice your brand.
7 Steps for Marketing Through Social Media
Step 1: Know Your Target Audience
Firstly, you need to know who your audience is. Don’t just shout into the void.
Ask yourself these questions: who are they? What do they like? What problems do they have? What kind of content makes them stop scrolling?
If you’re selling hair cream for natural curls, your audience is likely people with curly hair who want easy solutions.
Speak directly to them.
Step 2: Pick the Right Platforms
Like how?
You don’t need to be everywhere, just where your people are.
Instagram & TikTok are great for visuals, young audiences, and trends.
On the other hand, Facebook is good for storytelling, but it is also good for older audiences and community groups.
When it comes to professionals and B2B services, LinkedIn is the best.
YouTube is perfect for tutorials, reviews, and long-form content.
It is advisable to choose 1-2 platforms to start. Do them well before adding more.
Step 3: Share Valuable Content
In most cases, people don’t go on social media to buy. They go there to connect, learn, or laugh.
So firstly, give them value.
You can mix your posts with educative content like tips, how-tos, or fun facts.
Post-inspired content like quotes, behind-the-scenes, or success stories.
You can post entertaining content like memes, trends, or jokes, but you must maintain your brand identity.
Also, you can even sell promotions, products, or services, but don’t overdo it.
A good rule? Use the 80/20 rule. 80% value, 20% selling.
Step 4: Be Consistent
See, posting once in a blue moon won’t get results.
You can create a simple content calendar that tells you what to post, when, and where.
You can even use free tools like Canva, Later, or Meta Business Suite to plan and stay on track.
Step 5: Talk to Your Audience
Social media is a two-way street. If someone comments on your post, reply. Suppose they ask a question and answer. If they tag you, thank them!
When you show up like a real human, people trust you more. And trust leads to sales.
Step 6: Use Hashtags and Keywords Wisely
Hashtags and keywords help people find you.
Ensure you use 3 to 5 hashtags per post that match your topic.
In your captions, include keywords like “social media marketing,” “grow your business online,” or “Instagram tips.”
But don’t overdo it. Make it sound natural.
Step 7: Check What’s Working
Look at your numbers!
In most cases, most platforms show you how many people saw your post (reach), how many liked, shared, or commented (engagement), and how many clicked your link or bought something (conversions).
If something works, do more of it. If it flops, try a new idea.
Final Thoughts
You don’t need to go viral to win.
A few loyal fans who love what you do can turn into paying customers.
So show up, stay true to your voice, and keep learning. That’s how to market through social media and get results.
If marketing on social media seems like a daunting task, don’t hesitate to contact us.
